In a move that promises to enhance the matchday experience for fútbol fans and wine enthusiasts alike, Inter Miami CF has announced a dynamic partnership with Trapiche, Argentina’s premier winery. The collaboration, set to commence in January 2024, marks a significant milestone for both brands as they join forces to celebrate authenticity, quality, and the global spirit of the beautiful game.
With over 140 years of winemaking expertise, Trapiche has earned its place as a leader in the production and export of fine wines. By aligning with Inter Miami CF, one of the most esteemed fútbol clubs on the international stage, Trapiche aims to expand its global presence and connect with fans across borders.
Xavier Asensi, Chief Business Officer of Inter Miami CF, expressed enthusiasm for the partnership, emphasizing the club’s commitment to fostering authentic connections with its diverse fanbase. “Teaming up with Trapiche exemplifies the genuine partnerships we strive to bring into our ecosystem,” remarked Asensi. “With our international fanbase, and a significant number of fans hailing from Argentina, this collaboration underscores our ongoing dedication to servicing our fútbol family.”
Alejandro Helou, Marketing Director of Trapiche Winery, echoed Asensi’s sentiments, highlighting the shared values of quality and creating unforgettable experiences for fans. “This alliance reflects the shared commitment to authenticity, quality, and creating unforgettable experiences for all fans,” said Helou. “It is a historic moment for Inter Miami and fútbol in the United States, and we are eager to be part of their history and share memorable moments with them.”
As part of the partnership, Trapiche will leverage Inter Miami CF’s trademarks and logos in advertising and promotional materials across global media channels. Additionally, fans will have the opportunity to indulge in the exclusive Trapiche Bar at DRV PNK Stadium, enhancing their gameday experience with world-class Trapiche products.
The collaboration signifies a global commitment for Trapiche, presenting an opportunity to introduce their iconic wines to new consumers in key international markets. By infusing the stadium atmosphere with Trapiche’s renowned wines, Inter Miami CF aims to elevate the fan experience and create lasting memories for supporters.
The partnership between Inter Miami CF and Trapiche Winery heralds a new era of synergy between sports and culture, showcasing the power of collaboration to transcend boundaries and unite diverse communities. As fans and followers eagerly anticipate the exciting initiatives and activations to come, one thing is certain: the future is ripe with possibilities as Inter Miami CF and Trapiche embark on this journey together.